My research examines the determinants of demand for sustainable products and the downstream consequences for firms. I investigate how both supply-side variables including sustainability claims, brand, and price, as well as demand-side factors, such as contextual factors faced by consumers, affect sustainable product choice.

I completed my PhD in Marketing at Duke University’s Fuqua School of Business. Prior to my studies at Duke, I worked in product and marketing roles at Allstate in both Chicago and San Francisco. I received my BA in Mathematical Methods in the Social Sciences and Economics at Northwestern University.

Outside of research, I enjoy swimming, hiking, going to the gym, playing the guitar and violin, watching movies, and dabbling in photography.

View my CV here.

Email: levinzhu@hawaii.edu