Bollinger, Bryan, Randi Kronthal-Sacco, and Levin Zhu (2025). “Sustainable Product Profit Potential and Availability.” Journal of Marketing (accepted).
“Loyalty in Sustainable Product Choice” with Bryan Bollinger and Randi Kronthal-Sacco. Working paper.
“Nature Exposure, Local Warming, and Sustainable Consumption: Examining the Role of Nature Connectedness on Sustainable Behavior” with Bryan Bollinger, Randi Kronthal-Sacco, and Steve Zhang. Working paper.
“An Indirect Utility Framework for Consumer Response to Sustainability Claims: A Literature Review.” Work in progress.
“When Does Investing in Common Product Attributes Hurt Firms? Strategic Implications of Product Innovation in Vertically Segmented Markets.” Work in progress.